THE BENEFIT OF eCOMMERCE FOR CUSTOMERS

1. Provide product datasheets, descriptions and details from within an online product catalog. Your customers want information and no matter the time of day, day of the week, or busy schedule of your field reps, the information your customers and prospects need to make the decision to buy can be readily available via eCommerce web sites.
2. Link prospects to multimediamarketing materials. Remember that YouTube video the marketing team created? It’s time to give more exposure to a one-time campaign and provide relevant media files from directly within your sales toolkit.
3. Include warranty informationwhere it is most likely to be read. Whether you choose to include warranty information with product descriptions and datasheets, or provide it from within an eCommerce shopping cart, you can ensure your customers are aware of the terms and conditions associated with their purchase.
4. Let happy customers do the selling for you with user reviews and product ratings similar to Amazon.com’s thriving review community. Have you ever bought something with less than a 3-star rating? Your prospects don’t want to either.
5. Integrate with social networks and promote social sharing and user communities.
6. Enable auto-suggest search for prospects who may not know what they need. This widely adopted tool allows users to start typing a phrase while related product searches are suggested.
7. Empower prospects with Guided Selling. Create survey-like questionnaires for customers to provide requirements, needs, and budget to return best-fit solutions.
8. Provide product comparisons to engage prospects in the evaluation process and allow them to understand the benefits of multiple models or service packages.
9. Include recommended items to increase average order value, and ensure customers never place an order without full knowledge of the parts needed to receive maximum benefits.
10. Automate the renewal process with self-service options for eCommerce users. Besides the traditional shopping cart functionality, eCommerce portals can integrate directly to ERP and CRM systems to enable customers to renew, reorder, and renegotiate contract terms as well as process payments online